01
02
03
04
05
06
07
08
09
10
11
12
13
14
15

			© MWD 2011

GETTYSBURG COLLEGE
The largest capital campaign in the College’s history. “The Unfinished Work”
was developed as the theme it comes directly from Lincoln’s Gettysburg
Address and provides a backdrop that is unique to Gettysburg College.
The icon: It is a spiral dynamic shape, and is itself unfinished, always
growing and evolving. It recalls the ornamentation found on the campus,
from column capitals to architectural details. The identity,
a starting point for the campaign materials won numerous awards.