The goal is simple—to make good work while enjoying the collaborative process along the way by listening, gathering information, and then formulating solutions that are appropriate and innovative. Good design is important to me and important for communication. Good design is not just surface decoration but the creation of a considered structure for meaningful, strong and on point messages that incite action or inform. This also means following through on all the details that need to be addressed along the way and creating longterm partnerships for the future.